Clik here to view.
Recession Marketing Tips in SoftwareCEO
Not that I’m bragging (OK, I’m bragging), but SoftwareCEO’s email newsletter today features two articles on How to Recession-proof Your Business. Part 2 includes some of my tips on how to market in a...
View ArticleClik here to view.
3 Ways to Use Interviews on Your Website
Looking for ways to add depth and dimension to your website? Consider adding some interviews. If you want to, you can work with someone to do a “real” interview. You can record it and post the link to...
View ArticleClik here to view.
5 Ways To Increase Credibility On Your Website
Why does credibility matter? Credibility is the essential third step that has to happen before you can make a sale. The first step is Findability. People have to be able to find you – they need to know...
View ArticleClik here to view.
Split Your Search Engine Optimization Efforts
I was talking to an executive the other day who asked why they weren’t getting the search engine ranking boost they had expected when they had invested so much in optimizing their website. I told him...
View ArticleClik here to view.
Ideas For Educational Articles
Need ideas for articles that you can use in an email newsletter, a nurture program (email or regular mail), a blog, or just to add to your website to provide keyword fodder for search engines? Here’s a...
View ArticleClik here to view.
Create Website Personas
When you are thinking about a website redesign – or even if you are simply tweaking your current site – personas are a very useful tool. What is a persona? A persona is a character who represents a...
View Article